Bruno Mahfuz – founder of Wheelguide – is recognized as a Meaningful Business 100 Leader for 2020


The Meaningful Business award recognizes outstanding business leaders around the world who ally profit and purpose to help achieve the UN Sustainable Development Goals

Meaningful Business is a network of world leaders who ally profit and purpose to help achieve the UN Sustainable Development Goals (SDGs). The platform is focused on content creation, knowledge sharing and meaningful connections. The community includes founders, CEOs, impact investors, sustainability Chiefs, humanitarian and academic leaders in more than 90 countries, representing 50 sectors.

The 2nd edition of MB100 was curated by 16 expert juries, after a global nomination process. There were more than 500 nominations from 70 countries, in 5 main areas: Impact, Leadership, Innovation, Durability and ScopeBruno Mahfuz, founder of Wheelguide was elected as Meaningful Business 100 (MB100) Leader for 2020.

This year’s 100 business leaders include corporate CEOs, entrepreneurs, microentrepreneurs, sustainability leaders and impact investors from 34 countries. 

“We are very pleased to recognize Bruno Mahfuz as part of the Meaningful Business 100 for 2020. In what has been a challenging year for all, the MB100 is an inspiring reminder of the brilliant work being done around the world to solve the biggest problems we face today.”

Tom Lytton-Dickie, founder and CEO of Meaningful Business

“We work for a more accessible world for all and we are very honored with this important recognition.”

Bruno Mahfuz, founder of Wheelguide

More information about MB100 2020: / mb100-2020/

Sustainable Development Goals (SDGs)

The 2030 Agenda, created by the UN in 2015, is an action plan which sets 169 goals, organized in 17 Sustainable Development Goals (SDGs), which guide a collaborative work of all countries and all stakeholders in search of strengthening universal peace with more freedom.

The Agenda seeks to achieve putting into practice the human rights of all, balancing the three dimensions of sustainable development: economic, social and environmental.

The Wheelguide acts on the following SDGs:Goal 4. Ensure inclusive and equitable quality education and promote lifelong learning opportunities for all.
Goal 8. Promote sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all.
Goal 10. Reduce inequality within and among countries.
Goal 11. Make cities and human settlements inclusive, safe, resilient and sustainable.
Goal 17. Strengthen the means of implementation and revitalize the global partnership for sustainable development.

About Guiaderodas

Guiaderodas is a technology and service company that supports accessibility. 

Born out of the need of its founder, Bruno Mahfuz, who became a wheelchair user in 2001, Guiaderodas aims to provide a more autonomous and inclusive life for everyone. Along this journey, due to the positive social impact generated, Guiaderodas has been earning national and international recognition:

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Renata Lutfi